I was looking forward with great anticipation to ATV’s launch, which was supposed to be yesterday at 5:00pm. I had been following the promotional broadcast over the past week, and it was incredibly refreshing to finally see private TV with a professional look and a strong and rich local coverage. ATV reporters have been all over town in the past months, shooting and preparing their programs. The Launch was postponed many times over the past year because of technical reasons and issues related to the channel’s readiness.
And then, when owner Mohammad Alayyan (who also publishes Al-Ghad and Al-Waseet), and atv’s director Muhannad Al-Khatib finally held a press conference and announced that the official launch will be at 5:00pm on August 1st… it gets postponed until further notice!!!
As Ahmad has already commented, it was reported this morning that this is because the Audio Visual Media Commission is questioning the completeness of atv’s licensing documents. atv stated that they have complied with the commissions request even though they have fulfilled all the legal requirements. They are hoping the issue will be resolved as soon as possible so that they can begin broadcasting.
If this is true, then one can only wonder what perfect timing from the commission!! Where could they have been all these months when the intensive preparations were taking place, and when all the marketing and advertising campaigns started? Personally I wouldn’t go with the argument that atv is pulling off some media stunt to create buzz. I don’t know, but in any case, all will reveal itself in due time.
ATV has managed to bring back to Jordan some of its best talents who had gone off to channels like Al-Jazeera, Al-Arabiyyah, and ART, along with many fresh new faces, and of course ones who have left the state-owned JTV for a better opportunity. I guess it’s too early to start writing and commenting on the quality of their coverage and programs, but from what I’ve seen so far from the promos, it seems like we’re in for a fresh and positive change in the local broadcast media scene. Let’s just hope they go on air soon!
And then, when owner Mohammad Alayyan (who also publishes Al-Ghad and Al-Waseet), and atv’s director Muhannad Al-Khatib finally held a press conference and announced that the official launch will be at 5:00pm on August 1st… it gets postponed until further notice!!!
As Ahmad has already commented, it was reported this morning that this is because the Audio Visual Media Commission is questioning the completeness of atv’s licensing documents. atv stated that they have complied with the commissions request even though they have fulfilled all the legal requirements. They are hoping the issue will be resolved as soon as possible so that they can begin broadcasting.
If this is true, then one can only wonder what perfect timing from the commission!! Where could they have been all these months when the intensive preparations were taking place, and when all the marketing and advertising campaigns started? Personally I wouldn’t go with the argument that atv is pulling off some media stunt to create buzz. I don’t know, but in any case, all will reveal itself in due time.
ATV has managed to bring back to Jordan some of its best talents who had gone off to channels like Al-Jazeera, Al-Arabiyyah, and ART, along with many fresh new faces, and of course ones who have left the state-owned JTV for a better opportunity. I guess it’s too early to start writing and commenting on the quality of their coverage and programs, but from what I’ve seen so far from the promos, it seems like we’re in for a fresh and positive change in the local broadcast media scene. Let’s just hope they go on air soon!
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